Wild Folk

How do you build a community around a non-alcoholic cocktail brand? As fractional CMO for Wild Folk from 2024 to 2026, I led all of the brand’s marketing and creative, from shaping its elevated look to hosting the gatherings where people could experience it together. These are a few of those moments, along with the product photography behind the brand.

Planned and photographed by me.

The Buzz with Bees

A community event planned to bring people together and have a firsthand look at beekeeping. Attendees were invited to suit up, meet the bees, and enjoy Wild Folk’s most popular cocktail (made with local Alberta honey).

Summer Solstice Party

We rented out a creative studio in Calgary to bring nearly 30 guests together, pairing Wild Folk’s non-alcoholic cocktails with a family-style shared dinner.

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Apero Spritz Launch Party

To celebrate the launch of Wild Folk’s newest Apero Spritz flavour, we brought the community to an event at Sundays Furniture to experience the taste before it was officially released.

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Product Photography

Product and lifestyle photography for Wild Folk’s website, social media and market signage, shot to bring the brand’s elevated aesthetic to life.